Marketing Research Chart: Less than one-third of organizations are sending relevant email communications


©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Marketing Sherpa 

SUMMARY: The importance of sending relevant email messages is frequently discussed by email marketers at conferences, webinars and on blogs. However, how many organizations achieve this objective?

To answer this question, we surveyed more than 2,735 marketers marketers for our 2012 Email Marketing Benchmark Report and asked how their organizations were sending email communications based on four key areas: relevant content, sending time, segmentation of subscribers, and the clarity of the conversion goal in the email. The findings are presented in this week’s chart.

To view the chart click here

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