Yes, Virginia, consumers will buy big-ticket items via mobile – Dell’s average order value for mobile purchases is 25% higher than online


©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Internet Retailer

Dell Inc. couldn’t be happier with its app. It launched an Android app version of its complete online store Aug. 25 and an iPhone app Oct. 10. Since then sales have been significant, says Dell, which declines to reveal exact numbers.

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