Integrating Social Media into Business Process a Challenge – Internal changes can better integrate social media into companies’ marketing mix

Source:

eMarketer 

Integrating social media into overall business processes is a challenge for many companies. Marketers, often having led the way in social media usage, must work with other teams and senior executives to bring about change within the company in order to integrate social throughout the organization.

Read more… 

Want to partner with IDG?

Click here to get started