Survey Says: Readers Like Stories About Studies


©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


With six of this reporter’s top-read stories this year focusing on studies, you don’t have to hire a research firm to tell you that marketing executives like reading about research. Stories about social media also seemed to draw readers.

1) The top-read story, which was probably music to social media firms’ ears, covered both those categories. A Duke University study predicts that Marketers Plan To Increase Social Media Spend.

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