Forget Cannes: CES Is the Place to Be and Be Seen – Why Most of Mad Ave Is Leaving for Las Vegas to Soak Up New Technology


©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Ad Age

Getting Michael Roth, John Wren, Maurice Levy and Martin Sorrell to the same event is rare and possibly unprecedented save for Cannes every June. But the CEOs of the world’s four largest ad-holding companies will be bumping up against the estimated 2,700 exhibitors and 150,000 attendees making the pilgrimage to the Consumer Electronics Show in Las Vegas this month, which has stealthily become one of the most important dates on the calendar for marketers.

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