Global Mobile Marketing, Advertising Industry to Grow 37% by 2016


©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Mobile Marketing Watch 

The latest projections published this week from research firm Berg Insight suggest that the total value of the global mobile marketing and advertising market is on pace for record growth over the next 48 months.

According to the latest estimates, the industry will see 37% growth by 2016, bringing the industry’s total value to $22.6 billion at that time.

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