Why mobile advertising isn’t working for you

Source:

iMedia

There’s a lot of talk around mobile marketing and advertising, but the significant investments being made do not accurately represent the full spend earmarked for mobile ad campaigns. Search still commands a large percentage of most mobile budgets and eMarketer projects that it will continue to grow as the majority year-over-year. To reverse the trend, we need to secure more investment in mobile advertising by continuing to showcase the value of mobile rich media.

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