Admeld, AppNexus Rank As Supply-Side ‘Leaders,’ Right Media Faces ‘Uncertain Future’


©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Google’s Admeld unit and AppNexus ranked as the “leaders” in the so-called “supply-side platforms” segment of the online display advertising marketplace, according to a new report from influential advertising services market researcher Forrester Research.

The report, which is the latest installment from the Forrester Wave series, described Admeld as a leader, given the “breadth of its current offering and its early innovation around features such as private exchange capabilities, variable price floor controls, and advertiser-level bid reporting.

Read more… 

Want to partner with IDG?

Click here to get started