Admeld, AppNexus Rank As Supply-Side ‘Leaders,’ Right Media Faces ‘Uncertain Future’

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Google’s Admeld unit and AppNexus ranked as the “leaders” in the so-called “supply-side platforms” segment of the online display advertising marketplace, according to a new report from influential advertising services market researcher Forrester Research.

The report, which is the latest installment from the Forrester Wave series, described Admeld as a leader, given the “breadth of its current offering and its early innovation around features such as private exchange capabilities, variable price floor controls, and advertiser-level bid reporting.

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