Branded Content Advertising Spend At All Time High

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©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

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ccording to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise, the total spend on branded content rebounded significantly in 2011 to $1,914,000 among the 100 top US corporate marketers, the highest level ever. Further cementing growth in 2012, says the report, 16% of marketers reported that their companies are shifting aggressively from traditional marketing into branded content.

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