Branded Content Advertising Spend At All Time High


©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


ccording to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise, the total spend on branded content rebounded significantly in 2011 to $1,914,000 among the 100 top US corporate marketers, the highest level ever. Further cementing growth in 2012, says the report, 16% of marketers reported that their companies are shifting aggressively from traditional marketing into branded content.

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