Local Spend on Social Media to Increase Seven-Fold by 2016

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©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Street Fight 

Borrell Associates, a research firm that specializes in tracking local online advertising, released a report this week that takes a deep dive into the use of social media by small and medium-sized businesses (SMBs). The big takeaway from “Main Street Goes Social” is that local merchant spending — not simply presence — on social media will explode over the next four years.

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