Marketers and Agencies Split on 2012 Prospects – Poll finds brand leaders see more economic red flags in new year than their shop peers


©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Marketing leaders—in contrast to their more buoyant agency brethren—generally seem more cautious than optimistic about growth in the new year. And, of course, who would know better than those who control the purse strings?

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