Most advertisers pay Twitter $1 to $4 per new follower



Most advertisers are paying Twitter $1 to $4 for each new follower gained through a “promoted accounts” campaign, while some are paying more than $10. That’s one of several facts uncovered in Tim Bradshaw and Richard Waters’ detailed look at the state of advertising on Twitter, where they say companies spent $100 million to $150 million last year.

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