Tech, Food Brands Most Effective On TV During 2011

Source:

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost 

Microsoft Kinect was the most effective television brand advertiser overall in 2011, based on achieving an average Ace Score of 619 over the 12 ads it ran during the year, reports Ace Metrix.

To be considered for Brand of the Year, a brand must have aired at least 10 new TV ads during 2011.

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