BPA Issues New and Amended Rules for 2012 – App reporting continues to present a challenge.

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©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

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Media auditor BPA Worldwide approved a number of new and amended rules during its December 2011 meeting in New York City, including several that address the increasing difficulty of measuring a magazine’s digital audience.

Reporting app usage, specifically, has been a challenge, increasingly so as the format is moving toward “push,” rather than email, notification of a new issue’s delivery, for which there is no mechanism for tracking successful delivery.

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