Company Integration Hurdles With Social Media



According to a study by InSites Consulting, 38% of British & American companies are still in their infancy when integrating social media in their company. In the U.S. more than 1 senior marketer in 3 indicates that their company has either not engaged in, or has only just started, the integration of social media in their company. 47% are in an experiment stage and 14% indicate that social media is fully integrated in the company. In spite of the low social media integration, there is a high social network sites adoption.

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