McCann Launches Its Own New Product At CES, CTCs Will Put Technology At Front Of Creative

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©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost

Amid all the shiny new objects on display at the annual Consumer Electronics Show in Las Vegas this week, one of Madison Avenue’s own new technology products will be on the CES floor. Actually, it will be walking it. The product is a new marketing services practice from Interpublic’s McCann Worldgroup that will do for creative, strategic planning and full-service account management what the legions of technology executives have been doing for media services: moving consumer technology to the front- from the back-end of the advertising process.

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