Study: Search-Ad Clicks On Mobile Devices Are Growing Faster Than On PCs

Source:

Paidcontent

In the world of search advertising, mobile phones and tablets continue to outpace performance of search ads on PCs, although they still represent only a fraction of impressions and investment, according to a new report.

Quarterly figures from Marin Software indicate that mobiles and tablets accounted for 10 percent of all search ad clicks in the U.S. in Q4 2011. That is double the amount of clicks seen on those devices in Q3 2011

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