How Content Marketers Can Reinvent the Webinar for 2012


©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Content Marketing Inst.

I recently spent time with one of the most prolific producers of webinars and online events for big companies (over 300 online events per year) and was startled to hear his confession: Traditional webinars just aren’t working as well as they once did. The erosion in sign-up rates and attendance, he said, was slow but unmistakable.

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