Infographic: The ultimate marketing measurement guide


©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Measurement. This word tends to ignite fear in many marketing managers. In fact, one out of five marketers do not measure their marketing efforts at all, an infographic from Marketo says.

When you are the person who determines whether your company’s marketing efforts are successful, your mind may go through the following stages:

To learn the stages click here

Want to partner with IDG?

Click here to get started