The More Media Buying Changes, the More It Stays the Same


©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Ten years ago this month, I took over ClickZ’s Media Buying column, and I’ve been writing it every week since. There’s no question that looking back at the last decade feels surreal: so much has changed, both in my personal life (a marriage, a new country, two children, seven moves), and in the online advertising industry. And yet, much has also stayed the same.

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