Crain’s BtoB and IDG Announce Annual Social Marketing Awards Program


Marketers and Agencies to be Honored for Excellence in Nine Categories

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

NEW YORK, NY & FRAMINGHAM, MA  –BtoB and IDG–two media companies serving marketers, agencies, technology companies, and consumers—are seeking nominations for superior social media marketing and mobile programs in nine categories.  Entries from marketers and agencies are due by January 23 at Strategic Marketing Services (SMS) is the lead sponsor for the third consecutive year.

Finalists will be chosen for Best Use of Facebook, Best Use of Twitter, Best Use of LinkedIn, Best Use of Viral Video, Best Corporate Blog, Best Closed Community, and Best Integrated Campaign (across more than one social channel) for tech and non-tech companies.  For the first time, the BtoB program includes a Best Use of Mobile category.

BtoB editors will select a winner and runner-up from each category that will be identified online on February 20 and in newsletters and in the March 12 issue of BtoB .  The editors will also choose their favorite entries for People’s Choice awards where online voters will select a top tech and non-tech campaign.  People’s Choice public voting will run from February 21 to March 7.

All winners, runners-ups, and People’s Choice finalists will be honored at an awards luncheon on March 20 in San Francisco.

“Social and mobile are two of the hottest marketing topics that now require a day of presentations and discussions so marketers can make more informed decisions.”

Awards Ceremony Part of Full Day Social and Mobile Conference

“This year we’ve moved the awards ceremonies from New York City to San Francisco and built a conference around it,” said Bob Felsenthal, publisher, Crain’s BtoB and Media Business.  “Social and mobile are two of the hottest marketing topics that now require a day of presentations and discussions so marketers can make more informed decisions.”  BtoB’s Digital Edge Live event and the awards ceremony will be at the Hotel Nikko in San Francisco.  Details on the conference are available at

IDG SMS has been helping tech marketers analyze the social web and introduce marketing programs for the past three years.  “”Social marketing has moved from experimental to expected for most campaigns in just a few years,” explained Matthew Yorke, president, IDG Strategic Marketing Services and IDG Global Solutions.  “We’ve added mobile marketing to the awards program because we anticipate the same rapid adoption for mobile as there has been for social.”

BtoB’s Marketing of and Reporting on Awards Program

BtoB and IDG have agreed to a comprehensive digital and print campaign to promote the 2012 BtoB Social Marketing Awards sponsored by IDG that began last month.  BtoB will run a series of ads and promotions in e-mail newsletters, in its website, in BtoB’s Facebook and LinkedIn pages, its Twitter account, and in print issues this winter.  IDG promotion will run in Twitter, Facebook, LinkedIn, and IDG Knowledge Hub.

2011 BtoB Social Marketing Awards Rules

A marketer or agency can submit a campaign that began in February 2011 or later.   A $40 or $50 fee is required per submission and per category if a nomination is entered in more than one category.  BtoB editors will choose the finalists, category winners, and two grand prize honorees will be selected by the People’s Choice online voting.

Submissions can only be entered online through January 23.  A winner and runner-up in each of the nine categories will be announced March 12.  People’s Choice winners will be revealed at the awards luncheon on March 20 in San Francisco and some of the marketing programs will be presented at the luncheon.

For more on the BtoB Social Marketing Awards program, sponsored by IDG, or to submit an entry, please go to

About BtoB

BtoB, a Crain Communications publication, is the magazine for marketing strategists. It is the only publication dedicated to all disciplines of business-to-business marketing. In print and electronically, BtoB delivers the latest trends, best practice case studies, research and analysis that senior marketers need to develop a winning integrated marketing strategy.

About International Data Group (IDG)

International Data Group (IDG) is the world’s leading technology media, events and research company.  IDG’s media brands – including CIO®, CSO®, Computerworld®, GamePro®, InfoWorld®, Macworld®, Network World®, PCWorld® and TechWorld® – reach an audience of more than 200 million technology buyers in 90 countries.  Online, IDG’s network features more than 450 web sites spanning business technology, consumer technology, digital entertainment, and video games worldwide.   The IDG TechNetwork represents more than 460 independent web sites in an ad network complementary to IDG’s media brands. IDG® is also a leading producer of more than 700 technology-related events, including Macworld® | iWorld, E3 Expo®, DEMO®, SNW™, and IDC Directions®.

IDG’s marketing services include lead generation with IDG Connect®, custom publishing, social Web marketing with IDG Amplify® ads and IDG Social Scout™ analysis and program development, and IDG Market Fusion™ research and content optimization.

IDC®, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events in IT, telecommunications, and consumer technology markets. Over 1,000 IDC analysts in more than 110 countries provide global, regional, and local expertise on technology and industry opportunities and trends.

Additional information about IDG, a privately held company, is available at

Contact:  Howard Sholkin, 508-766-5610,

Trademarks and registered trademarks are owned by International Data Group, Inc.  All product and company names are trademarks of their respective companies.

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