Kindle Fire Adds Fuel to Tablet Market Growth – Search interest for Kindle Fire already surpasses Barnes & Noble Nook

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©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eMarketer 

Thanks to strong holiday sales, a low price point and upward consumer interest in tablet devices, Amazon’s first tablet product, Kindle Fire, debuted with satisfactory results. According to global market research firm IHS iSuppli, in the last three months of 2011, Amazon sold 3.9 million Kindle Fire tablets, placing the brand in the second-place slot behind Apple in terms of tablet shipments.

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