Mediabrands Adopts Pay-For-Performance, Seiler Calls Other Models ‘Horrible Disservice’


©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


IPG Mediabrands will move to a pay-for-performance model that links the agency’s performance and compensation to the clients’ business outcome, according to global CEO Matt Seiler. Other ways create a “horrible disservice” to clients, he said. “It’s simple, if our clients don’t achieve their business plan, we don’t get paid.”

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