Mobile apps, social integration, content are key trends

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©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB

As b2b marketers usher in the new year, they have even more ways to create innovative, engaging programs to connect with their target audiences.

The marketing landscape has been transformed by new technology, with platforms such as mobile devices and social media allowing marketers to interact in completely different ways with users who are always connected and increasingly engaged.

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