Tech-Consulting Giants Slide Closer to Creative-Shop Turf

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©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Ad Age 

Deloitte, Accenture Are Among Big IT Players Looking to Learn Digital Biz of Marketing Brands to Consumers Hey, marketers: Looking for a digital creative shop? You may have already considered the likes ofR/GA and AKQA, but what about Deloitte or Accenture?

OK, it hasn’t quite come to that, but as marketing requires more technology to reach consumers, the consulting and IT giants are inching beyond software and closer to agency turf. Where the disciplines once remained in their separate corners, the tech side is looking to learn the language of brands.

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