3 Reasons Why Podcasts Should Be Part of Your Content Marketing Strategy

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Content Marketing Inst.

I listen to a lot of podcasts. Whether I’m in the car, riding the train, or even just sitting on the couch in my living room, I enjoy hearing people share off-the-cuff opinions on interesting topics. Conversations are fun — that’s just me.

But I also create a lot of podcasts: Every week onOpenView Labs, we post a new podcast episode on varying areas of company development, often with the help of influential guests from around the industry. There are a lot of reasons why podcasting works. As CMI has pointed out many times, different people consume content in different ways, and it’s important to get your message and brand out across multiple channels.Podcasts can also help add variety to a mostly text-based content strategy.

To find out the reasons click here

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