©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
What words come to mind when thinking about the digital marketing landscape? Complicated? A deep morass? Or a land of opportunity?
No doubt, digital marketing has experienced a huge uptick in the number of channels and devices at its disposal, further underscoring the need for marketers to determine the best allocation of their budgets. Shifting priorities and increased competition have not made life any easier.