Lies, Damn Lies, Ad Industry Growth Forecasts

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


If there’s one thing the digital media industry loves, it’s advertising forecasts, particularly if they relate to new and emerging channels such as mobile, video and social media. There’s a brisk business in predictions; research firms, analysts, vendors and agencies all try their hand at prognostication. The typical results, which predict incredible growth for digital media, are sure-fire headlines in industry publications.

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