Report: 31% of Display Ads Go Unseen

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Thirty-one percent of ad impressions are never seen by consumers, according to comScore researchbased on campaigns by a dozen major brands. They included Allstate, Chrysler, Discover, E*TRADE Financial, Ford, General Mills, Kellogg’s, Kimberly Clark, Kraft, and Sprint.

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