Report: 31% of Display Ads Go Unseen

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

ClickZ 

Thirty-one percent of ad impressions are never seen by consumers, according to comScore researchbased on campaigns by a dozen major brands. They included Allstate, Chrysler, Discover, E*TRADE Financial, Ford, General Mills, Kellogg’s, Kimberly Clark, Kraft, and Sprint.