Using Paid Media to Achieve Remarkable B2B Conversion Rates

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Content Marketing Inst.

What if I told you the last three digital paid media campaigns that my company, lonelybrand, executed earned an average 31.92 percent conversion rate? (To be clear — we’re talking about the number of successful conversions divided by the total number of paid clicks.)

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