Break those old brand habits – The same old way of doing things won’t help you grow. Marketing and sales leaders need to take a hard look at how their brands are performing.

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

McKinsey

“The most dangerous thing in the world is to try to leap a chasm in two jumps.” That was Lloyd George, the UK prime minister from 1916 to 1923. His advice would resonate with CMOs and heads of sales today who are facing a chasm between where their organizations are and where they need to be. Many are choosing the risky path of making incremental changes based on old habits rather than the larger leap that is essential.

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