Cisco Links In, Take TV Campaign To Social Business Platform

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost

Cisco Systems becomes the first company to launch a targeted video ad campaign aimed at 140,000 C-level executives on LinkedIn. The video-embedded ad landing in member in-boxes Thursday will also click through to a landing page explaining how Cisco’s intelligent network relates to their business, according to Cisco CMO Blair Christie.

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