©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
IDC Press Release
SAN MATEO, Calif. – A new study from International Data Corporation (IDC) finds that success with mobile apps begins with targeting the right audience. IDC’s ConsumerScape 360° research program has identified six distinct consumer market segments: Tech Evangelists, Impulse Buyers, Experimental Adopters, Pragmatic Purchasers, Green Buyers, and Disengaged Functionalists. One market segment in particular, Tech Evangelists, was found to be particularly influential when it comes to mobile apps.
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