Community Managers Spend Most Time on Content Creation


©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Marketing Charts 

Content creation (23%), is the most time consuming task for community managers, beating out Facebook engagement (19%) and customer service (13%),according to a survey released in January 2012 by Social Fresh. Another content-related task, managing an editorial calendar, came in fourth on the list, on par with comment moderation and Twitter engagement (all at 10%). Community engagement (5%) and analytics/reporting (3%) also appeared on the list, but were voted the most time consuming task by a much smaller proportion.

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