How to Join the Ranks of Best-in-Class Content Marketers

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Content Marketing Inst.

What sets best-in-class marketers apart from average marketers? For starters, the best content marketers spend more, align with the buying cycle, and secure executive buy-in, according to the B2B Content Marketing: 2012 Benchmarks, Budgets & Trends report, published by the Content Marketing Institute (CMI) and MarketingProfs.

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