B2B Decision-Makers Diversify Digital Research – Search, mobile and video all important information sources

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eMarketer

Business-to-business companies have increased their presence online over the past several years to cater to a growing number of decision-makers turning to the internet for information. Data from Marin Software points to increased competition in the B2B paid search space as a result, evidenced by the fact the average cost per click in the B2B space increased 29% from Q4 2010 to Q4 2011.

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