©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Tablets have become the consumer’s fourth screen, especially among those with smartphones. Techies with smartphones continue to use tablets at a higher rate. Those in the United States — at 17% — are among the highest, followed by Japan at 11%, and the United Kingdom at 10%, according to Google. The data appears to fall into line with AdWords tools allowing marketers to add WiFi ad targeting.