Outsourcing Your Digital-Marketing Mix? Not So Fast

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


One of the CMO’s toughest roles is to constantly assess the effectiveness of the marketing mix. In a digital world, the initiatives that do not perform are being revamped, paused, or phased out. This agility requires digital marketing leaders to have access to a flexible and specialized pool of digital talent. More often than not, this translates into outsourcing digital assignments to agencies.

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