Outsourcing Your Digital-Marketing Mix? Not So Fast

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

cmo.com

One of the CMO’s toughest roles is to constantly assess the effectiveness of the marketing mix. In a digital world, the initiatives that do not perform are being revamped, paused, or phased out. This agility requires digital marketing leaders to have access to a flexible and specialized pool of digital talent. More often than not, this translates into outsourcing digital assignments to agencies.

Read more…

Want to partner with IDG?

Click here to get started