Ad Industry Media Options Explode: From 8 In The 1970s To 100+ Today

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


KEY LARGO, FL – One of the greatest challenges confronting the ad industry over the past several decades has been media fragmentation, but most agencies and advertisers typically think of it in terms of how it affects consumers – and their ability to reach them. On Thursday, during MediaPost’s Mobile Insider Summit here a highly regarded researcher and analyst presented data indicating it has had a profound impact on the number of media options advertisers and agencies must also now choose from.

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