iPad Usage Varies Between Consumer and IT/Business Professionals


73 percent of professionals use their iPads for news consumption.
As expected, the iPad (now used by 60 million worldwide) is directly affecting how consumers are buying and digesting media. However, in a recent study released by IDG Connect, data shows that iPad usage varies with the audience demographic. While the tablet is plugged as a “lean back” device by many in the magazine industry, the study shows that tablet use by IT and business professionals is different than the average tablet owner.

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