7 Key Tips for Leveraging Big Data

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


A CEO of a top social and mobile game publisher, recently commented: “When you’re learning how to ski, you learn pretty quickly that whatever direction you’re looking is the direction your skis ultimately will take you down the mountain. The same holds true for data: You really need to make sure the metrics you are looking at from the start are the ones that are most important to your business’ success. That is inevitably where your business will focus.” That seems like a simple concept, but it’s also incredibly insightful, particularly when it comes to big data.

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