Free Apps Win Out Over Paid Downloads – In 2011, 96% of smartphone apps were downloaded for free

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eMarketer

Today’s smartphone users are increasingly unenthusiastic about paying for mobile applications. Consumers are closing their wallets at app stores, preferring free app downloads instead. IHS Screen Digest estimated that 96% of all smartphone apps were downloaded for free in 2011.

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