How to Counter the 6 Most Common White Paper Promotion Mistakes

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Content Marketing Inst.

If you’re looking to use white papers to help your business generate leads, writing the actual paper is just the first step. A white paper will only generate leads if it’s read by the right people. So after you finish writing, you’ll need to make an extra effort to promote it in order to draw potential readers in and, eventually, convert them into clients.

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