Report: Google No Threat To Agencies

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost 

From IPG to WPP, agency holding companies need not worry about Google getting in their way. In fact, “concern about the threat of disintermediation by the likes of Google is generally unwarranted,” according to a new report from Pivotal Research Group.

Read more…

Want to partner with IDG?

Click here to get started