Macworld adapts to stay relevant

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

USA Today

It’s now billed as Macworld | iWorld, which better captures “the essence of what a mobile lifestyle is,” according to event general manager Paul Kent.

As part of that emphasis, this year’s convention will include a festival of films exclusively shot on iPhones and how-to sessions about ways to better leverage Apple’s mobile-friendly technology. Macworld | iWorld will also feature the traditional assortment of lectures and product demonstrations. Artists and musicians will showcase work created using Apple products. The event runs Thursday through Saturday.

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