©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
It’s now billed as Macworld | iWorld, which better captures “the essence of what a mobile lifestyle is,” according to event general manager Paul Kent.
As part of that emphasis, this year’s convention will include a festival of films exclusively shot on iPhones and how-to sessions about ways to better leverage Apple’s mobile-friendly technology. Macworld | iWorld will also feature the traditional assortment of lectures and product demonstrations. Artists and musicians will showcase work created using Apple products. The event runs Thursday through Saturday.