Facebook Pads Its Lead Over Yahoo in Online Display Ads With 28% of Market

Wall Street Journal 

Facebook Inc. is widening its lead in the online display-advertising market, just days ahead of an expected filing for an initial public offering.

The social network’s share of the U.S. display ad market—or banner advertisements on the Internet—grew to 27.9% for 2011, compared with 21% a year earlier, according to new data released Monday by research firm comScore Inc.

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