77% Of CMOs Unsure Where To Reach Consumer

MediaPost

While most companies are all over Facebook and Twitter, CMOs confess they are at sixes and sevens with their digital marketing strategy. The Boston Consulting Group reports that 77% aren’t sure where best to reach their customers, a critical component of any digital strategy.  And 55% say they have only “minimal or informal metrics to measure the impact and return on investment of digital marketing efforts.”

Read more…

Want to partner with IDG?

Click here to get started