4 trends fueling mobile advertising

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eMedia Vitals 

There’s no denying the growth of mobile advertising. eMarketer has increased its forecasted ad spend for 2012 to $2.6 billion, an increase of 80% over 2011. Mojiva’s mobile ad network manages about 45 60 billion ad impressions a month. Another ad network, InMobi, sayssmartphone impressions on its global network grew 488% in 2011.

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