5 Most Interesting Advertising Parts of Facebook’s IPO Filing

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Facebook’s long-awaited stock filing is in the wild. We dug through to pull out the five most interesting tidbits relating to Facebook, the media company.

1. Facebook’s ad business is big. Facebook reported $3.15 billion in ad revenue in 2011, up 145 percent from 2010. It showed 42 percent more ads in 2011, mostly a result of user growth, the company said. Its ad prices increased 18 percent. It worked with all of the top 100 brands. Advertising represents 83 percent of Facebook’s revenues, much lower than rival Google’s 96 percent.

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