Apps, QR Codes To Lead Marketers’ Mobile Investment In 2012

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost 

Marketing budgets are indeed following the hype and the eyeballs in 2012 as a clear majority of both marketers and agencies tell eConsultancy they are increasing their spend on core mobile channels this year. In its survey of 500 companies and agencies (in partnership with Experian Marketing Services), eConsultancy found that 57% of company marketers plan to invest in mobile apps in 2012, and 48% in QR code programs.

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